Marketing Management System
Marketing Management:
“Marketing” is the back bone of any business. We are proud to say that without marketing, a business will never grow. Marketing is not just an advertisement or publicity. Marketing is much more. There are several sub-segments or specialization in Marketing.
- People
- Price
- Place
- Promotion
For a hospital, all these are very important.
Hospitals:
Setting up a hospital requires an enormous capital. Bringing in revenue from the first quarter is an ambitious goal, but we aim towards it from inception. We start working towards a marketing plan from the conception stage.
- Cost intensive
- Technology intensive
- Human resource intense
- Emotion intense
- Knowledge intense
To grow a successful business in this environment is a challenge. Marketing makes the necessary impact towards top line revue generation. Industry standards predict a 3- 5 year break-even period, we work towards a first quarter impact. Once the Marketing strategy is right, we proceed in the right direction thereby achieving quicker results.
Nursing Homes & Clinics:
It is relatively easier to position and market a Nursing home. Most of the Nursing Homes have loyal customers and their target groups are geographically limited to their local / neighborhood population. We understand their needs and customize our services based on their requirements.
Once personalized care is established, there is no looking back.